Have you ever wondered what is the main determinant of customer satisfaction? The answer will be an added value. In a competitive market, where most likely be found today, the best and most valuable tactics to follow is differentiation. Try to be more than a lawyer-adviser experienced and reliable, or more than one store favorite gift storage someone, rather than a search engine optimization company-to-company beyond delivery of routine services.
Achieving such great reputation is not difficult. It is much easier to focus on solving the problems of their clients to sell. You will find many loyal customers this way. Let's have a quick overview of the most common value added:
1) Show your customers that you are thinking of them. You will begin to submit articles, your newsletters and other important information that might be interested.
2) To provide customers with educational materials. Offer to participate in interesting seminars or conferences on topics relevant to your business. It will be greatly appreciated.
3) Offer your customers some benefits selected. They are the first to discover the elements of the new collection, invite them to meet the author of a bestseller in its library, etc.
4) Report your customers the state of things. Periodic reports can serve as their great performance record, or, otherwise, you realize that something is wrong and needs improvement. Another advantage is find some ways your customer can save your money with your company. For example, is the redesign of a website for your client is an integrated part of the overall package of SEO or PPC service.
5) Get your customer involved in the process. It plays an important role in customer satisfaction. Talk to your customers, chat with them "live" and not hide anything they need to know, try to build trust between you, let them know exactly what to do and how. Do not hesitate to ask your customers what they think. Let them know that you value their business.
6) Help your clients to the network. Recommend other services or sensitive products to its customers. Make it easy for them to ask for advice, even if it is not connected directly to your business.
By building trust between you and your client, offering value-added services, by managing expectations and excess delivery of results, you receive long term that can positively affect their business processes and experience relational benefits in general.